Welcome to the
This styleguide was created with the aim to help keep design clear and consistent across teams and channels. Please use it as a reference.
What is a design system exactly?
A design system is the shared language that defines who you are, how you are perceived in order to create compelling experiences across screens, devices, and people. It contains documentation covering a set of shared practices and guidelines on how to correctly implement things correctly whether in the digital or print world. The focus is on unity, cohesiveness, and connectedness.
These visual components define the way your brand will look and feel which helps keep design elements consistent and uniform across all marketing touch points.
Simply put, think of this as the visual DNA of your branding.